Day trading showcase

Ajaib

•

2023

New feature

•

Mobile

Adapting day trading to Indonesian stock market

Role

Product designer

Duration

3 Month

Platform

Android and IOS

Team

UX Writer and Product manager

Introduction

Ajaib Securities is one of Indonesia's largest stock trading and investing platforms. It’s also the fastest Southeast Asian startup to reach unicorn status, achieving this milestone in just two years. We offer a variety of features and products to support traders and investors.

How this project started

This project began from an upper management initiative to replicate the big success of India's investment/trading app. When starting this project, I had no context about this feature. The only thing I knew was that this feature is somewhat similar to our current existing feature, margin trading. Basically, we gave leverage to our users for their trading and targeted the trading fee as our goal.

Objectives

We want to build a feature that serves daily traders who don't have the privilege to use leverage from margin trading while simultaneously educating them on risk management and margin calls.

Clear and concise landing page

Our goal was to create a simple and informative landing page while ensuring that users are aware of the benefits they’ll get by using day trading.

All-in-one trading account dashboard

Access all your important information about day trading accounts in your dashboard. You can monitor your buying power, cash left, and transaction history.

Buying Power DT

Rp60.000.000

Rasio DT: 0%

Jaminan Tersedia

Rp12.000.000

Tambahan BP Terpakai

Rp0

Transfer

Buying Power DT

Rp20.000.000

Rasio DT: 80%

Jaminan Tersedia

Rp12.000.000

Tambahan BP Terpakai

Rp40.000.000

Transfer

Buying Power DT

Rp7.000.000

Rasio DT: 75,00%

Jaminan Tersedia

Rp7.000.000

Tambahan BP Terpakai

Rp55.000.000

Transfer

You can maintain your margin ratio by understanding every balance movement. The margin ratio depends on how much buying power you have used, but this ratio can also differ from what’s shown based on the multiplier. More on the multiplier below.

Leverage multiplier indicator

Users can trade any stocks within day trading eligibility (based on risk), but we also need to maintain safety for both our leverage amount and users’ loss. Some stocks have higher multipliers while others have lower ones. These numbers depend on the risk of the stocks. If a stock is super volatile, then we do not allow you to use full leverage. You can see the indicator of the multiplier below with "DT 15x," meaning you have the capability to trade 15 times the amount of your buying power on this stock.

Different multipliers mean different margin ratios used. As I mentioned above, the ratio is heavily influenced by the multiplier. Basically, if the stocks are high risk, we can only give you a certain multiplier. Also, if you use your buying power on those high-risk stocks, it will take more ratio as we understand that trading high-risk stocks means a trader can lose a lot of money in the moment. We want to maintain their safety while also managing the risk of our leverage.

Different multiplier means different margin ratio used. As i mentioned above, ratio is heavily influenced by the multiplier. Basically if the stocks is high risk, we can only give you certain multiplier. Also if you use you buying power on those high risk stocks, it will take more ratio as we understand that trading high risk stocks means trader can loss a lot of money in the moment. We want to maintain their safety while also managing the risk of our leverage.

Instant switch between trading methods

Our goal was to make the trading experience seamless and easy to do. You can just change your trading accounts or "payment methods" without even having to move your balance to a different account or deposit directly to other trading methods.

Instantly activate your day trading account

We want to make sure that day trading is super quick and easy just by moving your balance (any amount) for the first time to make sure you agree to the terms and conditions. We put the entry point on the order page with clear information on the benefits and risk management of day trading.

Informing users 2 main important things about day trading. First is that you can get higher profits buy using leverage and the second one is we also maintaining your risk of loss by implementing end of market hour force sell to manage your loss.

MVP launch success

I can proudly say that our MVP release is a huge success. Here are some facts about this project that I can present:

75.5% adoption rate after release.

Quarterly daily trading volume goals achieved only in 2 months.
Rolled out to 100% of users in 1.5 months because of the positive feedback (originally, we wanted to see the results in 1 quarter before assessing them).

Return to longer study case format

Adapting day trading to Indonesian market

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